Archive for January, 2011

PLEASE move with me over to our NEW SITE. I think you’ll love it there! =) (All previous blog posts have already been moved, so you won’t miss a thing!)


And our new SLOGAN for the year is this: because business success is more STRATEGY than secret. See you there!


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Okay, I don’t think I’ve ever claimed to be any sort of social media guru, have I??? I really hope not… because you should know from the start that I am COMPLETELY unqualified to write this post about social media.  YET, here I go! =)

One of the things that I get asked about a lot is social media… and what I think about it, regardless of how blatantly I say that I am NOT the person to ask.    Specifically, I’m asked:  Does it drive sales?  AND How do you automate it so you can “manage it all”?

First: Does it drive sales? NO.  It doesn’t drive sales.  But, it IS worth doing because here’s what it CAN do:  It can be an incredible lead generator… It can open doors, start conversations, and cultivate connections with your prospects and peers, as well as others within your industry.

Bottom-line:  It isn’t a sales tool, it’s a marketing and messaging tool.  So, be diligent and committed to this engine for business growth… just know that there MUST be a sales process implemented once the conversation is started, the lead is generated or the connection is made.

Second:  How do you automate it so you can “manage it all”? Trust me, I get it.  I have three kids in two different schools and multiple sports / activities, a husband I love, a house to keep, weight to lose, and all the rest of the blessings that keep MOST of us united in our “busyness”.  I get the desire to automate and there are no shortage of tools you can use to automate social media.  However, I really, really, REALLY caution against it.

Fine.  Automate a tweet or two a day if you must, schedule well-choreographed marketing campaigns with hootsuite when you need to…. but realize that there is ABSOLUTELY NO VALUE  IN PRETENDING TO BE ENGAGED. None. Zero.  Nada.  Your social media platform will be more robust and more profitable when you are THERE… actually, really THERE… engaging, responding, asking questions AND answering them… touting your own celebrations AND celebrating with others…. speaking AND listening.

That’s just my two cents.  If you’re a REAL social media expert, I invite you to set my tribe straight on this…. Don’t let me continue to mislead them! =)

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You know that the Spark & Hustle National Tour kicks off NEXT MONTH…. and yesterday was lucky day 1-11-11.  Lucky indeed… because we received more scholarship money to make it possible for many more of you to attend the location of your choice.  To celebrate…. the Spark & Hustle team decided to round up 11 reasons why women told us they were registering. If any (or even all) of these resonate with you, it’s time to commit to a Spark & Hustle conference.

1. You’re tired of considering conferences that you can’t affordSpark & Hustle is very affordable and teaches you to master the marketing and sales maze that most experts are content to leave a mystery.

2. You’re through with “experts” spouting advice that doesn’t work or you’ve already tried unsuccessfully. Every speaker, panelist and mentor we bring to Spark & Hustle is a profitable business owner with specific knowledge to share.

3. You’re sick of “secrets” and “blueprints.” We know what it takes to increase income, exposure and profit and won’t sugar coat any of it for you. It’s about the HUSTLE. I — and my team of experts — will show you how in terms you’ll understand.

4. You’ll explode if you invest in another multi–day conference — only to have a slew of coaches and consultants trying to sell you expensive programs, giving you just enough of the “solution” to convince you that you should hire them. Spark & Hustle is a comprehensive, jam–packed conference and nothing will be sold to you once you arrive. You came for a solution. That’s what you’ll get. (Well, maybe you’ll want to shop among the few fun vendors at our Friday night party where some of the attendees will display and sample their stuff.)

5. You’re ready to see PROFIT in your business, not just potential. Maybe you’ve vowed to make your mark in 2011, to reach YOUR potential. If this is your goal, Spark & Hustle is for you.

6. You’re looking for a supportive network of driven women. Research says I’m in the top 3% of income earners for entrepreneurial women, which I’ve worked deliberately to achieve. The women I surround myself with to makeSpark & Hustle possible are well on their way, too — if not there themselves — and so are the dynamic women registering to attend. Surround yourself with success. Find a mentor, a champion, an accountability partner, or support network. It’s all at Spark & Hustle.

7. You’re embarrassed by your business results. You know that you — and your business — are capable of much more. You have financial goals — replacing your fulltime income, allowing your husband to retire, creating a lifestyle of your dreams — but you’re nowhere close to meeting it. We have ONE focus for THREE days: teaching business owners the HUSTLE they need to implement to make MORE money now.

8. You find yourself waiting for things to come to you because you aren’t quite sure what to do next. As Einstein said, “Nothing happens until something moves.” We’ll teach you exactly what to do to see the results you want. No fluffy overviews or vague ideas. Strategies that work. Today.

9. You used to be more successful than you are now, but the world has changed. If you’re wondering if you’ll ever get your business mojo and money back to where it should be, we have what you need. The market has changed, but there are still profitable business owners in every conceivable industry in our nation. We’ll teach you how to change your hustle to be one of them again.

10. You’ve lost your spark and realized that, while your business used to be fun, it’s now drudgery. If this is you, we promise your entrepreneurial zeal, passion, optimism and spunk will be renewed, refreshed and stronger than ever when you leave.

11. You’ve already tried everything else. You’ve got the blueprint systems. You’ve hired a coach (or coaches). You invested in a new website, bought ads, worked with a PR agent — and your bottom line is still not what you want it to be. Spark & Hustle is for anyone who has been burned by costly programs and options that “didn’t work.” How do we know Spark & Hustle will work for you? Because every strategy we’ll teach works for us — NOW, in today’s economy — and because they are working for hundreds of women we’ve taught before you.

If any or all of that rings a bell or fires you up, you belong at a Spark & Hustle event. Read the requirements carefully and apply for a scholarship if it’s truly needed. Otherwise, click on the city of your choice to register now.

I’ll be there… getting real… and getting results. I definitely want to see you there!

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