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Archive for December, 2010

 

BUY this poster at http://www.theposterlist.com! Put it on your wall. Look at it as you PLAN 2011... and as you live it!

 

2010.  I know it’s cliché, but I can’t believe today is the last day of the year.  No time for a two-minute drill to sound.  It’s all but over.

Time to reflect, repurpose, re-invent, and re-engage. Looking forward to all of that…. but I have NO interest in RE-learning any of the (sometimes heart – wrenching) lessons 2010 taught me.

As a public reflection, I’d love to share MY journey and lessons from 2010 AND invite you to post your own….  Let’s dig in… before the ball drops and ushers in the new year – which I’m sure is CHOCK FULL of new lessons, new potential, new connections and new HEIGHTS for each of us!

 

Lessons from 2010

This past year, I traveled a lot.  (Too Much.)  I learned that travel is a lot less glamorous than I thought previously and vow to do MUCH less of it in coming years.  I found myself navigating a FRIEND”ship” down the turbulent waters of business, and learned to communicate OFTEN, EARLY, and HONESTLY.  I gave fabulous business advice and saw clients make HUGE strides in income… and failed to implement those same strategies in my own business.  I learned:  Never again.

I strengthened and expanded my partnership with one of the most engaging, impressive and urgency-driven business owners of our time… and I learned more than I could ever post on this blog… although over the next year I’ll certainly try.  =) I put off what I thought I had plenty of time to do later… and had to sacrifice family or “mister” time to get it done… and learned that I must harness every hour of my “work day” to create the time “off” I desire.  (A major goal for 2011.)

I spoke to groups of all sizes in locations all across the United States and realized that polished, shiny and scripted are passe’ and that people embrace me because I am real, approachable,  and purely results-driven.  (And maybe UNintentionally funny??  I’m sure you’ve been laughing WITH me and not AT me… right?) For 2011, I vow to revel in and leverage our new economy’s seemingly unquenchable thirst for all things practical… and marry it with my commitment to all things PROFITable. It’s a good marriage, don’t you think?

I treated those closest to me as an inconvenience when they called in the middle of the work day and learned:  Never again.  I lacked commitment to my spiritual walk and vowed to get it back on track immediately.  I learned that some things are too important to let slide. I allowed “busy-ness” to creep into my home and saw my parenting  become re-active.  I learned to hate being “busy” even more than I always had and re-committed to pro-actively guiding my kids… and infusing our home (again) with joy, spontaneity and laughter!

I made incredible connections with impressive women and learned to dig in, engage, and SERVE. I lost my commitment to fitness, thinking I was “too busy”…. and I learned that there is ALWAYS an excuse to put off doing something important if you’ll accept one. This year:  NO excuses.  I listened to so many… TOO many… women who were willing to operate in planning mode – indefinitely?- and made every excuse in the book for why they “couldn’t” do this or that.  I learned to hate excuses even more… I learned how pitiful they sounded.. how UNempowered… and vowed:  NO excuses.  (I’m seeing a theme here.  In fact, I’m naming MY 2011:  the year of NO excuses!)

I sold my services, my conferences, my intensives to many people.  I learned that selling is DIFFERENT now… that ALL power has shifted into the hands of those we sell TO… and I shifted my approach to meet this new reality.  I now teach this approach, and it has become a profitable “pillar” in my business.  I had some major wins in 2010, went farther than I originally aimed, and have MUCH to reflect on with gratefulness and joy.  But I also made many mistakes and certainly have some regrets.  I know better than to dwell on them… I know to learn from them, make a new commitment, and to Roll ON.  Without further ado:  Here’s to WILD, OUTRAGEOUS, AUDACIOUS success in 2011.

If you need me, you know where to find me:  IN the trenches of business… shoulder to shoulder with the rest of this incredible WOW! factor community… and always, always, always rooting for you….

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There’s nothing (professionally speaking) that revs my engine like helping “experts” increase their income…. partnering with them as they package their own mental real estate for profit…. It’s like creating something out of nothing… creating the tangible out of the intangible.  When done right, it’s like magic.

Tory Johnson and I just wrapped up an exciting Income Intensive for Experts in Dallas, TX… ALREADY those in the room have reported extraordinary ($$) results… and Tory and I have been blown away by the outpouring of love and gratitude from those in the room.  Truly,  the experience was without parallel and we look forward to the next one we offer.

Until then, though, I want to clarify some TRUTHS around what I’ve found to be TOP goals of most “experts”:  To develop a continuity product / service / membership…. and to hold, host, and fill their own profitable events.

FIRST, let’s tackle this idea of continuity.   The idea (as it is pedaled by most gurus) is to develop this sort of “FIX IT AND FORGET IT”  info-based program that you break into monthly installments and “feed” to your “tribe” slowly… rather than giving it ALL to them in one comprehensive product.

Now, there are many problems with this… from a marketing, sales, and over-all VALUE perspective… BUT I can’t get into all of that now.  (If you’re considering a continuity “roll out” of some sort for 2011, email me at michelle@womenwhowow.com and we’ll set aside some time to talk.)

Let’s just cover the BASIC principle of America’s “buy-ology” today:  A program lacking ANY human touch will be a hard, hard sell.  I would say impossible…. but there are exceptions to almost everything… so I’ll just stick with hard, hard sell.  Don’t try it.   Invigorate your “continuity program” with a human element instead…. a human touch….

Also, don’t “child-ize” your market by attempting to  determine FOR THEM how much they can “handle” each month… and talk about “spoon feeding” them with your product every month.  If they aren’t insulted by that sort of language…. Well, if they aren’t insulted by that sort of language, sell them anything you want… Bottom line, we should be INSULTED by that sort of language… and should stop using it immediately.  Moving on… =)

About those “events” we all want to host… those five- or six- figure pay days the gurus teach us how to market and sell….  Even in today’s super – busy, techno-savvy world of information overload and overwhelm, events and seminars, retreats and intensives, conferences and workshops… they still SELL because there is something really attractive about leaving behind your everyday problems to focus your attention on creating SOLUTIONS to those problems. There is one caveat, however:  Events sell BETTER when packaged as a solution or a program in which the physical event is one PART of the program as a whole.

As an example, the Income Intensive Tory and I offer is a three day event, that KICKS OFF the three months of personalized support and coaching for the experts that attend.  So, essentially, it is a private coaching program that includes an intimate income intensive…   A three – day intensive alone would be a much harder sell.

So, a GREAT question to ask yourself is this:  How can you COMBINE your idea of a continuity product or program WITH your idea for a live event????  How can you make them work together to create an unparalleled value for your market?

 

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Mackenzy Shay as a Lady Bug

So this is a picture of my niece, Mackenzy Shay.  She’s just about 10 months old and is one of the most adorable little things out there.  (OBVIOUSLY!) =)

Yesterday, I talked with her on the phone and (of course) did my usual, hyper-excited, baby jibberish talk to her.

IS THIS MY KENZY SHAY?

YOU LOVE AUNTIE?  HUH?  YOU MISSING AUNTIE?

You know, baby jibberish….  that  super high-pitched talk that is so exaggerated that you’d be humiliated to talk to anyone else like that.   And, on the other end of the phone, Kenzy was grinning, beaming, sooo excited.

Now, I’ll tell her Mom that it’s because she KNEW exactly who it was, recognized my voice and needed to be with me desperately.  I’ll use it as “evidence” that she needs to spend some more time with me….  But, the truth is, I’m pretty confident that’s not it.  You see, Kenzy may not have known AT ALL who was on the other end of that phone, but one thing is for sure. She knew that whoever it was, they were talking DIRECTLY and ONLY to her.

Your clients – and mine – should feel the same way!  Do they know when you talk (or write) that you’re talking directly to them?  Are you speaking so deliberately  and strategically to THEM that it’d sound like jibberish to anyone else?

If you want more information about how to research your market and (exactly) what you should know about them, so you can speak ONLY to them… email me (michelle@womenwhowow.com) and I’ll shoot that information right out  to you.

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